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05

Innovation

While investors embrace investment in a wide range of disruptive technologies, CEOs are more cautious, particularly on the metaverse and crypto.

Teneo collected survey data for a four-week period beginning November 9, 2022. Two days later, FTX filed for bankruptcy protection in the U.S.1 While it is unclear how these headlines may have influenced responses, investors clearly demonstrate a growing expectation for companies to invest in and adopt emerging technologies (Figure 7). CEOs, on the other hand, are indicating a much more measured approach, particularly with regard to the metaverse and cryptocurrency.

Question: Which of the following technologies is your company actively investing in / has your company already adopted?

Figure 7: Investment in technology

Investors expect CEOs to embrace a wide range of disruptive technologies; however, CEOs are taking a more conservative approach.

Investment in AI is one area of strong alignment between CEOs and investors. Enthusiasm around AI continues, with 48% of companies having already adopted AI into their operating models and 58% actively investing in additional capabilities (Figure 8).

Question: Which of the following technologies is your company actively investing in / has your company already adopted?

Figure 8: Investment in technology relative to adoption
1 (16) FTX on Twitter: “Press Release t.co/rgxq3QSBqm” / Twitter
CEO and Investor Outlook Survey Report
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