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Initial Public Offering Advisory
An integral part of a successful IPO and achieving maximum value will be determined by the ability to control a company’s narrative and equity story during all three phases of the IPO process: pre-IPO preparation, Listing Day execution and post-IPO. Teneo's team of trusted IPO advisors offers support through all three phases of the IPO process:
Strategy & Communications
- Restructuring Communications
- Initial Public Offering Advisory
- Brand Strategy & Corporate Positioning
- CEO & C-Suite Strategic Counsel
- Corporate Affairs Function Transformation
- Crisis Management & Preparedness
- Digital & Social Media Advisory
- Diversity & Inclusion Advisory
- Executive Communications Coaching & Media Training
- Employee Engagement & Change Management
- Government & Public Affairs
- Financial Communications & Investor Relations Services
- Litigation & Enforcement Action
- Merger & Acquisition Advisory
- Purpose, Positioning & Narrative
- Reputation Advertising & Campaigning
- Shareholder Activism Defense
- Stakeholder Research & Analytics
Preparation
- Narrative development/input for Registration Statement/Q&A
- Establish peers/investor targeting
- Public company infrastructure development
- IR policy development
- Media relations audit
- Assessment of management roles, responsibilities and positioning
- Audit of government relationships, assessment of policy risks, scenario planning
- Establish governance polices/begin to identify board
Execution
- Roadshow development, planning and execution
- Listing day preparation and execution
- Manage communications around milestones
- Message preparation and executive presentation coaching
- Training for “life as a public company”
- Develop IR website and materials
- Establish financial disclosure and guidance protocols and templates, conduct earnings announcements rehearsals
- Recruit new directors and refine governance policies
- Develop and execute listing day media strategy
- Select engagement with government stakeholders
Post-IPO
- Building awareness through ongoing stakeholder outreach
- Continued refinement of corporate positioning and investment thesis
- Preparation for first earnings announcement and beyond
- Ongoing coaching and reputation management
- Implement IR engagement and ongoing strategy
- Execute ongoing media strategy
- Ongoing review of governance practices; assessment/recruitment of board talent
- Engagement with government stakeholders