Selena is a reputation specialist, advising brands and organisations and leading complex and high-impact communications programmes, spanning the retail, FMCG, energy and property sectors, in the UK and globally.

Her passion lies with consumer-facing brands – having worked with some of the world’s most-loved and most-scrutinised. She brings a blend of strategy and creativity and has a proven track record in planning and executing great campaigns that add value to clients’ organisations and resolve significant problems, through transforming reputations, building trust and driving action and behaviour change.

Whether that be maximizing media relations contacts and skills to reach the business world, advising senior leaders to developing integrated campaigns across the marketing mix to engage consumers and influencers or flawless crisis and issues management.