Pia Heidenmark Cook is a Senior Advisor with Teneo, working with the ESG and Sustainability team to advise clients on how to develop and operationalise sustainability strategies and the implications for reputation strategies.

Prior to Teneo, Pia was the Chief Sustainability Officer for IKEA, where she led the development and implementation of the IKEA People and Planet Positive strategy. Her cross-functional team worked closely with the business on developing circular business models (including take back offers, leasing and second hand), launching new sustainable offers (such as selling solar panels across 14 markets) and helping customers to live more sustainable and healthier lives. During this time, IKEA ranked in the top three most sustainable brands and managed to decouple carbon dioxide emissions from its commercial growth across the value chain.

Pia has worked with sustainability in the corporate sector for over 25 years and, since leaving IKEA, combines senior advisory with board non-executive roles including Bupa, MAX Burgers and Origin Materials.