Kelli has over 10 years’ experience leading award-winning sponsorship and sports PR campaigns in Ireland.

She is a leading expert in sponsorship strategy, activation, evaluation and measurement, and works on behalf of both rights holders and sponsors. She also specializes in sports PR and has extensive experience developing commercial strategies for sports organisations.

Kelli holds a BSc. in Sports Management from UCD, an MSc. in Marketing from DIT and an MSc. in Performance Psychology from the University of Edinburgh.