Teneo Forms AI Partnership with EVIDENZA.AI
Teneo, the global CEO advisory firm, today announced a partnership with Evidenza.ai, the world’s leading AI-powered market research platform. Teneo brings reputational and go-to-market insights to its network of clients around the world, and Evidenza’s platform will allow companies to conduct dynamic “on-demand” market research for the first time with B2B customers at scale.
Evidenza is pioneering the application of synthetic research to marketing and communications, helping companies make faster and smarter go-to-market decisions. Its technology uses generative AI to create detailed and dynamic customer personas, capable of engaging in qualitative interviews or taking part in quantitative market research. This innovative approach not only speeds up the research process, but also provides a level of flexibility and depth that traditional studies cannot match.
Paul Keary, CEO of Teneo, said: “Our clients increasingly need to understand and respond to their customers in real-time. Evidenza, with its groundbreaking use of AI for market research, gives CEOs and Chief Marketing Officers a new way to rapidly test and learn for faster decision-making. Combined with Teneo’s research capabilities and our expertise in advising clients on their most challenging business decisions, Evidenza brings our clients granular insights on their customers across a variety of issues and scenarios.”
Jon Lombardo, Co-founder of Evidenza, said: “This partnership marks an exciting milestone in the launch of Evidenza. Marketers have long relied on traditional market research, which can be slow and cannot be altered once in the field. Evidenza’s technology upends that model and delivers business insights at the speed of AI. Our approach is especially effective for B2B companies, who have, historically, had limited options to understand voice of customer. We are thrilled to bring Teneo’s clients the technology to make more rigorous marketing and communication decisions.”
About Evidenza
Evidenza is the world's first synthetic research platform. We help you make smarter, faster go-to-market decisions by interviewing and surveying AI-generated copies of your customers. Our platform delivers evidence-based sales, marketing, and communication plans, transforming the way businesses understand and interact with their markets. By leveraging advanced AI, Evidenza offers in-depth insights in hours, not months, enabling businesses to make informed decisions rapidly.
Start making faster, smarter decisions today @ evidenza.ai.
New York
Stephen Meahl
stephen.meahl@teneo.com
M: +1 (212) 886-1624