
Message Delivery – A Revised Approach for Public Relations Measurement
The measurement of communication impact has become a long-standing discussion in the public relations research community. While discussions about standardized measurement date back decades (Lindenmann, 2005, pp. 3-4), the current debates about standardized measurement became prominent with the work of Michaelson and Stacks (Michaelson & Stacks, 2011). In their 2011…